Tag Archives: marketing
How to Take the IP Risks out of Franchising
Franchising has many benefits for both parties: franchisee and franchisor. There are also significant risks unless Intellectual Property issues are sorted out professionally from day one. Franchising is a popular way to scale a business without a significant investment in …
Posted in franchising, marketing assets
Tagged disputes, franchising, intellectual property, marketing
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If you Assume you Own your Marketing Assets, you Probably don’t
Somebody I know in the web design industry recently told me a story something like this: They were contacted by a prospective client who wanted to move away from their current website agency. “So you want us to build you …
Posted in copyright, marketing assets
Tagged copyright, intellectual property, logos and designs, marketing
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A Tale of Trademark Infringement. Or is it?
Katy runs a successful shop and online business selling exclusive gift hampers. The business is called Beautiful Baskets and has earned a good reputation for service, quality and value. One day Katy gets an irate email from a customer complaining …
Posted in trademarks
Tagged branding, marketing, trademark infringement
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